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Membership Development

What is membership development?

Membership development is a cornerstone of most dues-related organizations, including chambers of commerce. Skills relating to recruiting, tracking, engaging, and retaining members are important to membership development professionals. Often, membership team members have cross-team responsibilities, particularly around communications, marketing, and events.

Dig deeper into membership questions in the first influence of the Horizon Initiative:


Membership Statistics & Dynamic Chamber Benchmarking

Dynamic Chamber Benchmarking

Participate in ACCE's Operations Survey by entering your chamber's data in Dynamic Chamber Benchmarking. DCB allows you to:

  • Compare your chamber with its peers and your performance over time
  • Access customized Membership Statistics reports
  • EMPOWER you and your staff to make dynamic and strategic retention planning decisions

Members can access a condensed version of the 2020 Economic Recovery Report, which focuses on metrics useful to chambers of commerce as they recover and grow resiliency in their operations, revenue sources, programs and communities. To purchase the full report, visit the DCB Reports page.