Collection, assessment, and evaluation of the right data leads to better decision-making in sales, retention, and more. Member management and customer relations software are often used to develop, track, and evaluate the sales process. It is also used to track member information and engagement in order to provide improved customer service and promote retention.
Retention = (Total number of member accounts last year - total number of canceled member accounts current year) / Total number of member accounts last year
Calculate Net Gain/Loss in % of New Member Dollars (current year) = (Dollar value of the total new member accounts current year - Dollar value of the total cancelled member accounts current year) / Dollar value of the chamber's total member accounts last year
Calculate Net % Gain/Loss New Member Accounts (current year) = (Total new member accounts current year - Total number of canceled member accounts current year) / Total number of member accounts last year
Participate in ACCE's Operations Survey by entering your chamber's data in Dynamic Chamber Benchmarking. DCB allows you to:
Access the free Membership Statistics Report, which provides information from 278 member chambers on member retention, dues, market penetration, dues formulas, and more: