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Membership Sales

Collecting & Using Data

Collection, assessment, and evaluation of the right data leads to better decision-making in sales, retention, and more. Member management and customer relations software are often used to develop, track, and evaluate the sales process. It is also used to track member information and engagement in order to provide improved customer service and promote retention.


 


 


 


 


 


 

Standard Membership Formulas

Retention = (Total number of member accounts last year - total number of canceled member accounts current year) / Total number of member accounts last year

Calculate Net Gain/Loss in % of New Member Dollars (current year) = (Dollar value of the total new member accounts current year - Dollar value of the total cancelled member accounts current year) / Dollar value of the chamber's total member accounts last year

Calculate Net % Gain/Loss New Member Accounts (current year) = (Total new member accounts current year - Total number of canceled member accounts current year) / Total number of member accounts last year

For more on membership calculations:

Membership Statistics & Dynamic Chamber Benchmarking

Dynamic Chamber Benchmarking

Participate in ACCE's Operations Survey by entering your chamber's data in Dynamic Chamber Benchmarking. DCB allows you to:

  • Compare your chamber with its peers and your performance over time
  • Access customized Membership Statistics reports
  • EMPOWER you and your staff to make dynamic and strategic retention planning decisions

Access the free Membership Statistics Report, which provides information from 278 member chambers on member retention, dues, market penetration, dues formulas, and more: