Presentation by Caroline Monahan, Director of Marketing & Communications; and Britt Delo, Director of Membership; Michigan West Coast Chamber of Commerce presented at the ACCE Sales Training Conference (2019)
What’s the secret to attracting new members and keeping them so engaged they can’t wait to renew their membership? It’s making sure you are communicating the value of chamber membership on a consistent basis. In this session, the Michigan West Coast Chamber sales and membership teams will take you on their digital transformation journey and show you how they have switched from cold, outdated outbound sales techniques that blast messages to the masses, to targeted inbound sales messages demonstrating a genuine interest in helping a prospect or member succeed. It’s very personal – and possible even for a sales and marketing team of two people. The chamber’s journey included development of chamber member personas, use of the latest member communication and tracking tools, and dashboard that tells them what is working – and what isn’t.
Consultant and industry expert Kyle Sexton talks branding! A brand is not your logo, it’s the way people feel about your organization. Promoting membership growth without a brand can be both costly and ineffective. Learn what you must consider to turn your marketing into a reminder of your brand.