As the name implies, chambers with tiered dues structures offer a menu of dues and benefits packages based on the member’s desired type and level of membership participation. Under the traditional fair share dues model, the cost of membership is scaled according to the number of employees or revenue of the member, with occasional variations such as total deposits for bank members or the number of beds for hotel members. With tiered dues, benefits increase as the investment level increases, no matter how many employees are involved.
The bottom tier in a tiered dues model can sometimes be a freemium model, which some chamber use as one variation of a “get them in the door” tactic. Other chambers are re-phrasing their membership levels and benefits to reflect a model of investment, shareholders, and partnerships. This this model is often the upper level(s) of a tiered dues structure. The Lancaster Chamber (PA) made waves with implementing an investor model and introducing free community membership.