“This new dues structure allows us to better support the companies that support our entire membership while preserving the benefits that everyone in our network currently enjoys.”
“As a business development organization dedicated to helping our Members profit and grow, we have various levels of investment designed to maximize one’s ROI and answer specific needs. Whether you’re looking to connect individually with the most influential senior executives of leading businesses or seeking the maximum amount of exposure in our region, we have the level of offerings right for your business model.”
“ … membership levels are structured on a benefit-driven tiered system that allows you to choose a level based on support of our efforts and and/or benefits that you would like to have access to.”
“ … we are confident that you will agree that the tiered membership plan recognizes the diversity of our membership and provides tangible value. … We recognize that these different member groups derive different benefits from a Chamber, and with the tiered dues structure we have the ability to meet the diverse, evolving expectations of our local businesses.”
“Why would we adjust our price structure and change our revenue stream? The answer is simple: It guarantees equity and choice when choosing a membership package that is important to your business and is aligned with the Chamber’s mission …”
“Rather than requiring businesses to pay into a ‘cookie-cutter’ membership, this tiered system allows companies to invest in a level that best suits their needs. …This system clearly outlines the list of benefits a company receives for each tier, showing a direct benefit for each level of investment.”
As the name implies, chambers with tiered dues structures offer a menu of dues and benefits packages based on the member’s desired type and level of membership participation. Under the traditional fair share dues model, the cost of membership is scaled according to the number of employees or revenue of the member, with occasional variations such as total deposits for bank members or the number of beds for hotel members. With tiered dues, benefits increase as the investment level increases, no matter how many employees are involved.
The bottom tier in a tiered dues model can sometimes be a freemium model, which some chamber use as one variation of a “get them in the door” tactic. Other chambers are re-phrasing their membership levels and benefits to reflect a model of investment, shareholders, and partnerships. This this model is often the upper level(s) of a tiered dues structure. The Lancaster Chamber (PA) made waves with implementing an investor model and introducing free community membership.
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