Chambers are reporting that they are having a difficult time getting responses from their members about the impacts of COVID-19 closures and social distancing through their email communications. Chambers are, however, having success in gathering feedback from members through online surveys and one-on-one member phone calls. This high touch approach will serve to boost moral among and maintaining connection with the Chamber as a critical resource during times of crisis.The chambers that are re-purposing staff to make outreach calls suggest keeping the call informal and relational - ask how the member is doing and find out what their needs are. They also suggest that this one-on-one call is not about collecting dues and focuses on how the Chamber can serve its members.
Surveying your membership about the impacts COVID-19 is having on their businesses and their immediate needs is the best way to keep a pulse on your community. Examples of survey results are below: